Many of the changes made to the site have been simply based on Musk’s own mercurial whims, or-worse yet-the ideas of the sewer-dwelling sycophants in his replies. This is evident from the origin story of the platform’s purchase by Musk, who originally proposed the $44 billion deal in a Tweet, then repeatedly tried to get out of it when things went south. If he was anyone else, we might think he chose the name X after his child, whom he calls “X,” but since it’s Elon Musk we can safely assume that he just really thinks it’s cool and finally there is nobody to stop him. Musk reportedly purchased the domain name X.com in his PayPal days in a hefty deal that included stock in the company, and tried to change the payment platform’s name to X despite being told it was a terrible idea. His coddling of right-wing reactionaries, racists, and transphobes doesn’t seem to be based in a strong commitment to any coherent ideology or cause, but an insatiable need to play to his audience in exchange for temporary ego boosts.Īnd speaking of ego boosts, that appears to be exactly what “X” is. If anything, Musk’s actions have consistently shown that he has little interest in anything beyond griefing whoever or whatever he is obsessed with at the moment-especially if doing so grants him external validation from his cult-army of online weirdos. But even this idea-which suggests that Musk’s platform is part of some larger right-wing political project-seems to give him too much credit. It makes sense that such a purge would inevitably end with erasing Twitter’s name.
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“But at its core, Musk’s misadventure at Twitter has been reactionary: an ideological purge of the employees he saw as ‘woke’ and entitled a gleeful inversion of industry standards around content moderation a hollowing out of the free product and a redistribution of the company’s attention and wealth toward right-wing users.” “Yes, Musk regularly issues grandiose pronouncements about how Twitter will someday become a WeChat-style ‘super app,’ ensure the future of civilization, and so on,” writes Newton. Writing for Platformer, Casey Newton notes how Musk’s extremist right-wing views have dramatically reshaped Twitter, creating a chaotic campaign of defacement against what he and his reactionary simps see as an epidemic of corporate wokeness. In a recent interview, he wildly claimed-seemingly based on no actual information-that the new app could incorporate banking and encompass “half of the global financial system” and act as “the most efficient database for the thing that is money.” The idea that Twitter and its 17 year-old codebase could be modified to run the global economy, of course, has exactly zero basis in reality.Įven among critics, the tendency to believe Musk has some kind of coherent plan for the platform-nefarious or otherwise-is consistently at odds with what his deranged actions have demonstrated.
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Musk has long alluded to creating an “everything app” similar to China’s WeChat, using the press to voice his usual litany of half-baked, nonsense ideas while seeming to have no clue how to execute them. Naturally, this was followed by sterile “Here’s what it means” articles appearing across multiple mainstream outlets. “X is the future state of unlimited interactivity-centered in audio, video, messaging, payments/banking-creating a global marketplace for ideas, goods, services and opportunities,” Yaccarino wrote in a Tweet (Xeet?) on Monday. Earlier this week, Twitter CEO Linda Yaccarino described a pie-in-the-sky “everything” app that will supposedly take the platform beyond its text-posting roots. Musk loves his portrayal in the media as a Big Ideas Guy, but one idea he doesn’t seem to have is what an app called X will actually do. And just like with all his other ventures, many media outlets reported credulously on the pointless rebrand, despite Musk’s long track record of hyping up ideas he has no serious intention to help materialize. Logo ideas were floated via Musk’s favorite form of human interaction, random weird guys replying to his tweets. There was an absurd spectacle as contractors removed the sign from Twitter HQ. Musk’s latest attention-grab is rebranding Twitter as “X” after he paid $44 billion to run the social media platform into the ground, and it has generated everything one now expects of a typical Musk hype cycle. In a ridiculous farce that now seems to occur regularly, Elon Musk has announced something, and members of the media are reporting on it as if he has any credibility whatsoever.
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